Strategic Internal Communications Conference, 10/4 – 5, San Francisco

I will be the conference chairperson and presenter at this event in October. Please help spread the word and I hope to see you there!

Strategic Internal Communications Conference:

How To Use Social Media & Traditional Communications To Engage Employees, Drive Performance & Add Value

October 3-6, 2011 in San Francisco


 Mention “SF IABC” to receive a special $200 discount!

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PR Summit Bootcamp: 2010

Here is a quick pic from the PR Summit BootCamp where we had a blast sharing stories and approaches for how to consider social media within brand and corporate communications initiatives.

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Barnraising in San Antonio

We raised a barn! Technically, it was a website and there were no cattle or live animals involved, just a group of very talented communicators. I was invited by the San Antonio Chapter of IABC to lead a workshop along with Chris Hall, CTO of IABC. Our objective was to build a new Chapter website on the WordPress platform. This was the first time we attempted such a feat and I am very pleased with the result. Approximately, 25 participants joined us at the San Antonino Chamber of Commerce Small Business Center on a rainy Friday morning and thanks to the great coordination by chapter leaders including Sheri Rosen and Becky Bridges, the event went off without a hitch. Of course, we learned quite a bit and would shift some things the next time we deliver this kind of workshop, however we definitely left feeling confident that all attendees received more than they had expected.

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what matters now: People Power

People Power

Seems like some folks think that we are back to where we had started. Some say “Calling all great minds!” or “Time to get creative!”. I say that we can dig ourselves out of this hole with the a similar thing that got is here in the first place: People. The punchline is that the “People Power” needs to be heading in the other direction. Less shopping, less credit cards, less waste. More online shopping, more non-credit payment methods, more efficiency. Here are a few additional things to consider as people seek more ways to do more with less:


Over-communicate: Use social media, “manager brown-bag” conversations, town halls and other ways to communicate and engage employees who are all seeking more ways contribute to the success and profitability of the their company. Let’s face it, people are more willing to go the extra-mile if it mean’s staying out of the unemployment line – it’s a win-win. Don’t forget, this is a two-way conversation. Employees speak-up and leaders need to listen now more than ever.


Be efficient: I’m not just talking about recycling. This past Father’s Day was a great example of many families figuring out new ways to celebrate and appreciate their father’s without spending too much money. It’s sure easy to get creative when you don’t have a choice isn’t it? Other ways of being efficient at home include cooking more meals than one at a time, investing in reusable food storage containers, being “water considerate’ and going more places as a family.

People Power is really a common sense approach to making sure you are doing everything for yourself, your family, your community and your company to live a long and healthy life. Let’s not over complicate things or else we’ll lose sight of the bigger picture, again.

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come to our house,


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time to get FIRED UP!

Bonfire Communications just launched FIRED UP! A new web radio show produced by Preston Lewis and, with host Gordon Rudow, CEO of Bonfire Communications.

Smart content, every Monday morning at 10:00 AM (PT).


Today’s communicators need to be equipped with the tools and techniques to understand and connect with their audiences. Gordon Rudow, CEO of Bonfire Communications, and a wide array of thought leaders discuss this challenge and provide both breakthrough thinking and practical actions to help you FIRE UP and drive new action with the people who matter most.

FIRED UP! is a weekly radio show that explores the connection between communications and human motivation. The program is dedicated to making professional communicators more effective at motivating people to buy products and services, agree to strategies and business initiatives, and proactively embrace efforts requiring shifts in thinking, feeling, behaving, and interacting. While taking a stand for relevance and compassion, we will share ideas that create higher returns on our audience’s communication investments. In that sense FIRED UP! is a show that delivers both business impact and social importance.

Guests so far have included some of the smartest minds in the Corporate Communications, Change Management, Internal Branding, and Human Resources industries. Thought leaders include Dr. Beverly Kaye, Marshall Goldsmith, Dr. Dawna Markova, Terry McKenzie, Jeffrey Saltzman, Shel Holtz and Language in Common. Many more minds are coming soon, so please stay tuned.

Subscribe on iTunes™ and please vote and let us know what you think.

Of course, you can also follow FIRED UP! on twitter.

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What are you? Questions to IABC WC 09 participants

I decided to try our my new Flip Video HD and walk the halls of the recent IABC World Conference in San Francisco and ask a few simple questions. Here are the cuts from some of the folks who were nice enough to share.


IABC World Conference 2009: i am a communicator TWO from Preston Lewis on Vimeo.

IABC World Conference 2009: i am an ABC from Preston Lewis on Vimeo.

IABC World Conference 2009: i am a COMMUNICATOR from Preston Lewis on Vimeo.

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